Reebok is setting out a global marketing campaign to support its line of new products. The launch of the new products and a new workout is in affiliation with Cirque du Soleil. “The Reebok-Cirque du Soleil collection – to go along with the new routine, which will appear in fitness clubs in several markets such as Equinox Fitness in New York”, stated Alexandra Bruell of PR Week.
While reading this article I came to the realization that creativity is key in preparing a PR campaign. Customers are always looking for new interesting and intriguing products to purchase and company’s are looking for such ways to market them. By doing this the sporting and fitness company of Reebok has found a new way of interesting customers.
Everyone has either heard of or seen the amazing display of Cirque du Soleil. Now with Reebok and Cirque du Soleil teaming up together it provides the customer with a new workout and line of products that is associated with a unique style of working out.
This campaign was interesting to me! I am not the biggest work out person, but after reading the article it made me want to learn more. The campaign sounds to me to be a hit and I we look forward to see if it will be a success in the future.
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