If you are interested in Public Relations, or learning more about PR click this link to purchase the book used in my intro. to Public Relations class: http://www.amazon.com/Public-Relations-Strategies-Tactics-9th/dp/020558148X
In chapter two the class discussion was over the history of PR. Three things that stuck out to me were as followed: Early beginnings, PR Pioneers, and the feminization in the field.
I found the early beginnings to be quite interesting because I did not know how far the field dated back to. In fact it was seen through the Rosetta stone, Pope Gregory XV (who established the churchs use of the word propaganda by creating a college under the title), and played a huge role in the Boston Tea party. This justed established the long line of crediblity that this field had to me, and that we need it dearly.
In PR Pioneers I saw that several prodominent figures used PR to make their names such as Henry Ford who used positioning and the idea of being accessible to the press to improve his business. Teddy Roosevelt who became the first president to make use of news conferences and press interviews to gain public support. Lastly, Edward Bernays who was the “father of modern PR” by writing the guidelines of the field of work.
The last thing that stood out to me was the feminization of the field. Seventy percent of the field is women practioners. I found this interesting because ou do not see too many jobs that are women dominated. About 65% of all majors in journalism and communications are now populated by the women of today’s society. Several reasons are a result to these facts deliver by Wilcox and Cameron, authors of, Public Relations: Strategies and Tactis. The one that confirmed my assumptions, is that women are more welcoming to the environment with PR such as communication.
Leave a comment